Uniqlo Retail Stores in Japan: Turning Challenges into Opportunities
|
Code : COM0045
|
Region : Japan
|
||||
 |
 |
 |
 |
||
|
Traditional retailing in Japan: Byzantine Distribution The traditional retailing model in Japan was too complex, involving a number of intermediaries between the manufacturer and the end consumer. This complex nature was a result of the protectionism that prevailed in the country, which ensured that every player benefited. Every player got a share of the profits and smaller players were protected from competition... Uniqlo's Business model: Fast Retailing, the Fast Food Way! Uniqlo was initially started as a smallmen's clothing store in Ube in 1949 by Tadashi Yanai's family. In the 1980s, Tadashi Yanai opened the first Uniqlo store in Hiroshima. Deriving its name from Unique+Clothing, this store offered fleece casual wear, contrary to the other rival stores... Implications for the Retail Industry and the Economy On the other side, as the customers became price conscious, and with more retailers following the trend, Uniqlo was considered to have, in part, caused deflation in the economy. The falling retail priceswere considered to be an effect of the cheap imports from China... |
|
| For Case Books
Click Here >> For Case eBooks Click Here >> |
|
